What You Write is What You Get

Make your script easy for anyone to interpret, even if you can't be at the session. Write exactly what you want to hear. Don't use dollar signs, slashes, or other symbols. Spell out everything. For example:

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Fifteen thirty-six Second Avenue

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Fifteen dollars and ninety-nine cents

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Fourteen nine ninety-seven

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Call four five nine - one six oh seven

Consistency in presentation from campaign to campaign can help solidify your image.


Include pronouncers at the bottom of the page for anything local or unusual. Credibility suffers when somebody is barking away about a local business's standing in the community and they mispronounce the name of the street. Obviously, the same problem occurs when you're training people and don't know how to pronounce their jargon. Assume nothing.